This platform automates and streamlines your Google Ads management. From keyword discovery to A/B testing ads, everything is designed to save you time and improve campaign performance.

Quick Start Steps

1. Connect Your Google Ads Account — Go to the Accounts page and click "Connect with Google". This starts an OAuth flow that links your Google Ads MCC account.
2. Select an Account — Use the account dropdown at the top of the sidebar to pick which Google Ads customer account you want to work with. All data is scoped to the selected account.
3. Sync Your Data — Go to Campaigns and click "Sync Campaigns" and "Sync Ad Groups" to pull your existing campaign data into the platform.
4. Harvest Search Terms — Go to Search Terms, pick a date range, and click "Harvest" to pull search term performance data from Google Ads.
5. Review Suggestions — The platform will auto-suggest keywords to promote and negatives to add. Check the Approval Queue to review everything in one place.

Account Roles

• Admin — Full access including automation rules, system health, worker management, and harvesting all accounts. The first user to register becomes admin automatically.
• User — Can view data, approve/reject suggestions, manage ads, and run reports. Cannot create automation rules or access system health tools.

Navigation

The sidebar is organized into sections: Overview (Dashboard, Accounts), Structure (Campaigns, Ad Groups), Automation (Approval Queue, Search Terms, Keywords, Negatives, Negative Lists, Ad Variants, Split Tests), Phase 2 (Campaign Builder, Reports, Budget Manager), and System (Audit Log, Quota Usage, Automation Rules, Background Jobs, System Health, Settings). Badge counts on sidebar items show pending items needing your attention.

Connecting Google Ads

1. Click "Connect with Google" on the Dashboard or Accounts page.
2. You'll be redirected to Google's OAuth consent screen. Grant access to your Google Ads account.
3. After approval, you'll be redirected back and your accounts will sync automatically.

Account Selector

The dropdown at the top of the sidebar lets you switch between connected Google Ads customer accounts. All data views are scoped to whichever account is selected. Make sure you've selected the right account before making changes.

Syncing

Click "Sync Accounts" to refresh the list of accounts from Google Ads. The table shows each account's name, customer ID, currency, timezone, last sync time, and status.

Campaigns Page

View all campaigns for the selected account. Each campaign shows its name, type (Search or Display), status (Enabled/Paused/Removed), daily budget, and bidding strategy.

• Sync Campaigns — Pulls the latest campaign data from Google Ads into the platform.
• Sync Ad Groups — Pulls ad group data for all synced campaigns.

Ad Groups Page

Browse ad groups filtered by campaign. Shows each ad group's name, parent campaign, status, and CPC bid. Use the campaign dropdown to filter to a specific campaign.

Creating New Campaigns

To create brand new campaigns, use the Campaign Builder (see the Campaign Builder help section). The Campaigns page is for viewing and syncing existing campaigns.

What Are Search Terms?

Search terms are the actual queries people typed into Google that triggered your ads. Analyzing search terms reveals which queries are converting and which are wasting budget.

Harvesting Data

1. Set the date range using the start and end date pickers.
2. Click "Harvest" to pull search term data from Google Ads for that period.
3. Harvesting runs as a background job. Data will appear once the job completes.

Automatic Harvesting: A background worker automatically harvests search terms every night at 2 AM for all active accounts.

Filtering & Analyzing

• Campaign Filter — Narrow results to a specific campaign.
• Min Clicks — Filter out low-traffic terms to focus on meaningful data.

The table shows: search term, match type, impressions, clicks, cost, conversions, CTR, CPA, and ROAS. Use this data to decide which terms to promote as keywords or block as negatives.

How Keyword Suggestions Work

The platform analyzes your search term data and automatically suggests keywords to promote. Suggestions are classified by the auto-suggestion engine based on performance rules:

• Promote (Exact Match) — High conversion rate (5%+), low CPA, sufficient clicks and conversions. These are your best-performing terms — promote them as exact match keywords for maximum control.
• Review (Phrase Match) — Good CTR (3%+) but low/no conversions yet. Worth watching — promote as phrase match to capture similar variations.

Workflow

1. Auto-Suggest: Click to run the suggestion engine. You can customize the thresholds (min clicks, min conversions, CTR threshold, etc.) in the config modal.
2. Review: Use the status filter (Pending/Approved/Rejected) to review suggestions. Approve or reject them individually or in bulk using checkboxes.
3. Dry Run: Click "Dry Run" to preview what would happen when applying approved keywords — no changes are made to Google Ads.
4. Apply: Click "Apply Approved" to push all approved keywords to Google Ads. They'll be added to the appropriate ad groups with the suggested match type.

Status Lifecycle

Pending → Approved or Rejected → Applied (after pushing to Google Ads)

What Are Negative Keywords?

Negative keywords prevent your ads from showing for irrelevant search queries. They save budget by blocking wasted clicks on terms that will never convert.

Auto-Negative Detection

Click "Auto-Negative" to run pattern-based detection. The engine scans your search terms against built-in pattern libraries:

• Job Seekers — Terms like "job", "career", "salary", "hiring", "resume"
• DIY / Free Terms — "free", "diy", "how to", "tutorial", "template", "coupon"
• Informational / Research — "what is", "definition", "wiki", "vs", "comparison"
• Competitor Brands — You can enter a custom list of competitor brand names in the modal to block those terms.

Performance-Based Negatives

The auto-suggestion engine also flags terms as negatives based on performance:

• High impressions + zero clicks — Auto-negative (broad match, campaign scope)
• High spend + zero conversions + many clicks — Negative (exact match, campaign scope)

Negative Scope

Negatives can be scoped to:

• Campaign Level — Blocks the term across all ad groups in that campaign.
• Ad Group Level — Only blocks the term in that specific ad group.

Negative Lists

The Negative Lists page organizes negatives by pattern category (Job Seekers, DIY Terms, etc.). Click "Run Pattern Detection" to scan and populate these lists.

Creating Responsive Search Ads

1. Click "+ New Ad Variant" to open the ad builder.
2. Fill in your Test Label (a name for this variant), select an Ad Group, and enter a Final URL.
3. Add Headlines (3-15, max 30 characters each). More unique headlines = better ad strength.
4. Add Descriptions (2-4, max 90 characters each). Longer, varied descriptions score higher.
5. Optionally set Display Path (path1/path2, max 15 chars each) to customize the visible URL.

Ad Strength Indicator

The live strength bar rates your ad as Poor, Average, Good, or Excellent based on:

• Number of unique headlines (15 = best, 10 = good, 5 = minimum)
• Number of descriptions (4 = best, 3 = good, 2 = minimum)
• Average headline length (aim for 15+ characters)
• Description length variety

Ad Preview

A live preview of your ad updates in real-time as you type, showing how it will appear in Google search results.

Publishing

Click "Publish" on a draft ad to push it live to Google Ads. The ad will be created as a Responsive Search Ad in the selected ad group.

Cloning for Split Tests

Click "Clone" on any ad to create a challenger variant. Change the messaging in the clone, then set up a split test to compare performance.

How Split Tests Work

Split tests compare a Control ad against a Challenger ad to determine which performs better, using statistical significance testing.

Setting Up a Test

1. Create two ad variants: a Control and a Challenger (use the Clone feature).
2. Go to Split Tests and click "+ New Split Test".
3. Name your test and write a hypothesis (e.g., "Urgency-focused headlines will increase CTR").
4. Select the test variable: Headline, Description, CTA, Offer, or Angle.
5. Choose your Control and Challenger ads.
6. Set minimum impressions (default: 1,000) and minimum clicks (default: 100) per variant before declaring a winner.
7. Choose a confidence level: 90% (lenient), 95% (standard), or 99% (strict).

Running & Evaluating

• Start — Begins the test. Let it run until both variants reach the minimum thresholds.
• Ingest Performance — Pulls the latest performance data from Google Ads for running tests.
• Auto-Evaluate All — Runs statistical analysis (two-proportion Z-test) on all running tests. If a winner is found with sufficient confidence, it's declared.
• View Results — Shows detailed comparison: CTR, conversions, p-value, confidence, lift percentage, and winner recommendation.

Overview

The Campaign Builder is a 6-step wizard that walks you through creating and publishing new Search or Display campaigns to Google Ads.

Step 1: Campaign Type

• Search Campaign — Text ads on Google Search results. Best for direct-intent targeting with keywords.
• Display Campaign — Banner and responsive display ads across the Google Display Network. Best for awareness.

Give your campaign a descriptive name (e.g., "Brand Search — Q1 2026").

Step 2: Campaign Settings

• Daily Budget — The maximum amount to spend per day (minimum $0.01).
• Bidding Strategy — Manual CPC, Maximize Conversions, Maximize Conversion Value, Target CPA, or Target ROAS.
• Network Settings — Choose where your ads appear: Google Search, Search Partners, Display Network.
• Geo Targets — Comma-separated country codes (e.g., US,CA,GB).
• Schedule — Optional start and end dates.

Step 3: Ad Groups

Create one or more ad groups. Each ad group targets a specific theme or product. You can set an optional CPC bid per group.

Step 4: Keywords

Add keywords to each ad group (one per line). Choose the default match type: Exact, Phrase, or Broad. Keywords appear as tags in the preview.

Step 5: Ads

Create Responsive Search Ads for each ad group. Add a Final URL, 3-15 headlines (max 30 chars), and 2-4 descriptions (max 90 chars). Character counters turn red when you exceed limits.

Step 6: Review & Publish

Review all settings. The validator checks for errors (red) and warnings (yellow):

• Errors — Must be fixed before publishing (missing name, budget, bidding strategy, no ad groups, ads without enough headlines/descriptions).
• Warnings — Won't block publishing but worth addressing (ad groups missing keywords or ads).

Click "Save Draft" to save for later, or "Publish to Google Ads" to create everything live. The builder creates the budget, campaign, ad groups, keywords, and ads in sequence.

Date Ranges

Use the quick-select buttons (7d, 30d, 90d) or set a custom date range. Click "Refresh Data" to clear the cache and pull fresh data from Google Ads. Reports are cached for 60 minutes.

Report Tabs

• Overview — High-level metrics across all campaigns: impressions, clicks, cost, conversions, conversion value, CTR, CPC, CPA, and ROAS.
• Campaigns — Per-campaign performance breakdown. All columns are sortable.
• Keywords — Keyword-level performance sorted by a configurable metric (conversions, cost, clicks, CPA, or ROAS). Includes quality score.
• Search Terms — Two side-by-side tables: Top Converting Terms (best performers) and Highest Wasted Spend (terms with spend but zero conversions).
• Devices — Performance breakdown by device type (Desktop, Mobile, Tablet).
• Day of Week — Performance by day (Monday through Sunday). Great for identifying day-of-week trends and scheduling adjustments.

Three Tabs

• Budgets — View and edit daily budgets for all campaigns. Changes are pushed directly to Google Ads. Minimum budget: $0.01.
• Pacing — Real-time budget pacing for each campaign. Shows today's spend vs. budget, pacing percentage, and status:
  • On Track (85-115% of expected pace)
  • Underspending (below 85%)
  • Overspending (above 115%)
• Keyword Bids — View and edit CPC bids for individual keywords. Filter by campaign. Includes:
  • Current Bid — Editable inline. Min $0.01, max $100,000.
  • Quality Score — Google's 1-10 quality rating for each keyword.
  • Recommended Bid — Auto-calculated suggestions: +10% for high-converting keywords, -20% for high-spend zero-conversion keywords.

Overview

Automation rules let you define conditions and actions that run on a schedule, automatically managing your campaigns without manual intervention. Admin access required.

Rule Types

• Keyword Promotion — Automatically promote high-performing search terms as keywords.
• Negative Addition — Automatically add underperforming terms as negatives.
• Bid Adjustment — Automatically adjust keyword bids based on performance.
• Ad/Keyword Pause — Pause underperforming ads or keywords.
• Budget Alert — Get notified when budgets hit certain thresholds.
• Performance Alert — Get notified when metrics cross defined boundaries.

Building a Rule

1. Condition: Select a metric (CTR, CPA, ROAS, Impressions, Clicks, Cost, Conversions, or Search Term text), an operator (greater than, less than, equals, contains, etc.), and a value. Set the lookback period (days) and minimum impressions.
2. Action: Choose what happens when the condition is met (promote keyword, add negative, pause, adjust bid, or send alert). Set action-specific parameters like match type or alert message.
3. Execution Mode:
   • Dry Run — Logs matches but takes no action. Use this to test your rule first.
   • Approval Required — Creates suggestions in the Approval Queue for human review.
   • Auto Apply — Immediately executes the action. Use with caution.
4. Schedule: Manual Only, Daily at 6 AM, Every 6 Hours, Hourly, Weekly (Monday 6 AM), or a Custom Cron expression.

Managing Rules

• Enable/Disable — Toggle rules on/off without deleting them.
• Run Now — Manually trigger a rule immediately.
• Run All Now — Execute all enabled rules for the selected account.
• Execution History — Expand any rule to see past runs, including matches found, actions taken, and any errors. Failed executions can be retried.

Approval Queue

A unified inbox for all pending keyword and negative suggestions. Review, approve, or reject items individually or in bulk. Use this as your central hub for reviewing automated suggestions before they go live.

Audit Log

Full history of every action taken in the platform: approvals, rejections, keyword applications, negative additions, ad publishing, budget changes, bid changes, and more. Filter by action type, entity type, and date range. Export to CSV for record keeping.

Quota Usage

Monitor your Google Ads API usage. The platform tracks every API call (queries and mutations) against a daily limit of 15,000 operations. The page shows today's usage, a breakdown of query vs. mutate operations, a usage forecast for the rest of the day, and a 30-day history chart.

The quota badge in the header turns yellow when approaching the warning threshold (12,000 ops) and red near the limit.

Background Jobs

View the status of background workers (waiting, active, completed, failed). Manually trigger search term harvest jobs for the selected account or all accounts. Five workers run continuously:

• Harvest Worker — Pulls search term data from Google Ads.
• Suggestion Worker — Runs auto-suggestion on harvested data.
• Scheduler Worker — Schedules nightly harvests (2 AM) and resets daily quota.
• Performance Worker — Ingests ad performance data for split tests.
• Automation Worker — Executes automation rules on their schedules.

System Health (Admin Only)

Live health status of core components: Database, Redis, and Google Ads API. Shows active accounts, enabled rules, today's executions, and recent errors. Includes worker queue depths and a "Trigger Sweep Job" button to manually run the automation sweep.

Settings

Account Settings (per-account):

• Default match type for keyword suggestions
• Auto-apply toggle and thresholds (clicks, conversions)
• Default bid strategy, negative scope, harvest lookback days
• Notification preferences for rule matches and harvest completions

User Preferences (per-user):

• Timezone and date format
• Email and in-app notification toggles
• Default page size for tables

Notifications

Click the bell icon in the header to see notifications. Notifications are triggered by automation rules (alerts), harvest completions, and system events. Each notification can be marked as read individually, or use "Mark all read" to clear them.